26 Aug From groovy ’70s cafe to $3M company (Feb 2015)
Arthur Gordon, owner of Raleigh’s Irregardless Cafe & Catering, calls himself a “contrarian.”
He chose a grammatically incorrect name, opened the city’s first vegetarian restaurant and a few years later, dared to make it smoke-free. But customers kept coming back, and the business kept growing. Read the full article.